Sharing is for kids.

"Don't Share" is an ad campaign for Pepperidge Farms' Goldfish Cracker product. This campaign markets the snack to adults under the idea that once you're an adult you don't have to share anymore.

"Don't share with your kids, your coworkers, or your roommate. You're an adult, you don't have to share."

This idea comes in the form of three products, each designed to be semi-generic looking but still reference Goldfish Crackers. The first is a fake scented candle "Fish Market," the second is a hollow book "The Golden Leviathan," and the thirds is a K-Cup package "Carpio Caffé Latte."


Fall 2016.


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